Atom.com is promoting a Black Friday sale with a prominent header banner on its home page. Atom CEO Darpan Munjal shared some insight and answered some questions about the sale:
I spent many years in retail, where Black Friday was more than just discounts—it was about creating excitement and connecting with customers.
This year, we are testing that concept in domains and the early response has been🔥. Excited to see how the rest of the week plays out
— Darpan (@darpanmunjal) November 26, 2024
This is the time of the year that people are looking to score deals, and I like the idea of testing this promotion. It is possible Atom will modify this to a Cyber Monday sale on Monday.
I checked some of my domain names, and quite a few had a “Black Friday” sale notification on the landing page, which you can see on the right side of lander:
Some of these discounts were generated automatically by Atom, and others were done by me to capitalize on the promotion.
Within the user settings, there’s a section related to promotion of domain names. Users can select an option to allow Atom to automatically offer discounts on their domain names. Notably, if this option is selected, Atom can offer a discount up to 30% off the list price.
With a large discount and the commission from a successful sale, domain investors should price their domain names accordingly and understand if they have opted into this automated discount promotion.
So I just considered doing this on my domains. Let’s run a mock deal. Let’s say a domain originally priced at 10K, Black Friday lowerss to 7,500 then from there Atom takes 30% netting 5,250. Basically right about a 50% discount to all you investments. I mean to me (opinion only) this sounds morally criminal. The investor eats half the original price. Call me crazy but for Black Friday they should also lower the insane commission. They’re asking us to take 25% discount to our domain, what about a 25% to their commission. Why do the domain investors lose out so so so much here?
That’s a good question to ask them.
You can opt out of this promotion if you want.
I did opt out, I mean in all reality if you have a great name and reach out to some good domain brokers you can get them to take it on for 15% to 25% commission. And they’re literally making phone calls and emails on your behalf for 6 months to 1 year. And yes you’re signing a 6 mos to 1 year contract with them but if they’re doing calls and emails that is definitly worth it. Almost 50% off from the investors original price if priced honestly to me is insane, I am floored so many people are doing this.