The Super Bowl was played last night, and a great deal of attention was on the Super Bowl commercials. In the recent past, domain names played a more minor role in the commercials, but that was not the case this year. There were quite a few standout domain names that played a prominent role.
I counted five exceptional domain names that were featured in Super Bowl commercials this year. I posted the commercials with the domain names below. I also posted a poll on X to see which domain name people like best:
Which of these 4 domain names featured in Super Bowl commercials do you like best?
I would have added https://t.co/44NLexch7f, but X doesn’t allow 5 poll choices and I think everyone is already familiar with that brand.
โ Elliot Silver (@DInvesting) February 10, 2025
Notably, two of these featured domain names were fairly recent acquisitions. Rocket Companies recently acquired Rocket.com and Weather Tech recently acquired WT.com.
Here are the Super Bowl commercials that featured an exceptional domain name. If I missed any, feel free to share in a comment below.
Rocket.com
Homes.com
WT.com
Booking.com
Fetch.com
There was ON .com with Roger Federer and Elmo.
The entire commercial promoted On .com.
https://www.youtube.com/watch?v=3Pf60haU_4c
Even companies promoting Ai products ignored (.Ai) extension.
They promoted their dotcoms or the brand without an extension.
I loved the Rocket commercial, and I thought Homes.com was very effective. Booking was just OK; WT was fun and Fetch was horrible. Rocket.com gets my vote.
if a company had eight million dollars to spend on a TV ad why would they buy a cheap knock-off domain for a few thousand bucks. ๐ฎ