The SERP.com domain name was acquired in July of this year for $210,000. This, according to the former owner of the domain name who is a longtime domain investor. SERP.com was sold via Afternic, according to an Afternic transaction activity screenshot I was sent.
Prior to the sale of SERP.com, the buyer had a price expectation of $500,000. After multiple rounds of negotiations, the buyer and seller agreed to a $210,000 sale price.
The buyer of the domain name is a company called SerpAPI. At the moment, the SERP.com domain name is used by the company as a redirect to its SerpAPI.com website. SERP is a common acronym for Search Engine Results Page.
In looking at the DNJournal Year to Date sale report and 2025 NameBio sales, this sale will rank in the top 50 publicly reported domain name sales, year to date. Following its acquisition of SERP.com, SerpAPI has been added to the list of companies that upgraded its domain name.
You can vote on whether or not it should be included on the list of recent one word .com domain name sales:
Should the sale of https://t.co/JasrIp5YgS be included in the list of recent one word .com domain name sales?
SERP is not a word in the traditional sense, but it is a widely recognized acronym that is commonly used as a standalone term.
— Elliot Silver (@DInvesting) December 15, 2025
You can vote on whether or not it should be included on the list of recent one word .com domain name sales:
https://x.com/DInvesting/status/2000592177789861912
This is what real brand maturity looks like. Upgrading to SERP.com is about owning the category. Great founders know when a premium asset stops being expensive and starts being inevitable. Strong signal move by SerpAPI.