When Rook Media (this is a tracking link and not a paid/affiliate link) changed out its banner on my blog yesterday, I noticed it was advertising a special service offer to clients, and I thought it was interesting enough to call out in a blog post.
“DomainAdvance” is a new service from the company where clients can get a cash advance based on expected future earnings. I assume it works like this: Let’s say you earn $2,000 a month in parking and are looking to make a purchase but have your funds tied up elsewhere. Rook will give you a loan that will be paid off of future PPC earnings.
I am pretty sure it would be impossible to go to a regular bank and get cash with domain names as collateral, even if you’ve been a long time customer. There are options for domain financing (such as Domain Capital), but there aren’t many (if any) opportunities like this where you can get a cash advance.
If you need cash and are using Rook Media for parking, you can contact your account manager to discuss the details of this offer. I don’t know if there are interest or other charges associated with this, so you’ll need to speak with Rook Media for more details.
The press release the company issued to announce the news is below, and it has more information:
Rook Media to provide domain investors with up-front capital with “DomainAdvance”.
Zurich, Switzerland – January 30, 2013 – Rook Media, a leader in internet domain monetization, announced today that it will offer domain investors a unique opportunity to take a cash advance of future earnings with its DomainAdvance program.
Eligible clients parking new domain portfolios with Rook Media can opt to receive up to 12 months commissions on qualifying domains paid in advance. The program is aimed at providing domain investors with the needed capital to continue growing their portfolios and is an alternative for those seeking financing through traditional lending institutions.
“As most domain investors know, using domains to collateralize a loan is tough to say the least,” said Ash Rahimi, co-founder and CEO of Rook Media GmbH. “Most banks simply do not recognize what tremendous assets domains truly are. We understand this because like our clients, we’re domainers ourselves.”
An outreach will begin immediately, and Rook associates will be speaking to interested parties in person at next week’s Webfest Global conference in Santa Monica, California.
About Rook Media:
Rook Media is web-based technology company that monetizes internet domain names by providing highly relevant ads to online consumers. With a platform that served nearly 30 million domains in 2012 and a founding group with over 55 years combined experience in domain monetization, the company has established itself as the trusted leader in the direct navigation industry. Rook Media GmbH is based in Zurich, Switzerland. To learn more, visit http://rookmedia.net.
Very clever.
Nice job, Rook Media!!
Eligible clients parking new domain portfolios with Rook Media can opt to receive up to 12 months commissions on qualifying domains paid in advance. The program is aimed at providing domain investors with the needed capital to continue growing their portfolios and is an alternative for those seeking financing through traditional lending institutions.