Rationale Behind CoFounders.com Acquisition

It’s not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific domain name. Yesterday, CoFounders Co-Founder Chris Koerner shared the rationale behind his company’s $65,000 acquisition of the CoFounders.com domain name:

CoFounders is an incubator and holding company, so CoFounders.com matches its brand name. Instead of operating on an alternative extension or appending a word with .com, the business opted to spend $65,000 to get the perfect domain name for “instant credibility.” Chris felt the domain name was worth far more than the company spent to acquire it.

I reached out to ask when the domain name was acquired and how it was acquired, but I did not receive a response.

From what I can tell using DomainTools, the domain name transferred from GoDaddy to Namecheap in early 2023. Because it was registered under Whois privacy before and after the transfer, this does not clear up when the domain name was acquired. However, the successful transfer screenshot in Chris’ tweet indicates a transfer to GoDaddy, so my guess is the acquisition was at least a year ago.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

  1. There is a flaw in his judgement though. I don’t think most people would consider “cofounder(s)” a single word. Theres a prefix in front of the word. A one word might have cost in the six digit. If I had to guess I would say that domain would cost $100k roughly. Still a great domain.

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