How Rick Latona Marketed Traffic Auction Domain Names

I was a recipient of a fruit basket from Rick Latona, which was a marketing tool to announce the sale of FruitBaskets.com. Rick and his team are always being creative when it comes to marketing domain names they are selling.

I want to share the top 10 things Rick and his team sent domain investors and end users to help spread the word about domain names for sale that were sold (probably because of the marketing):

  1. Shock.com – Horse heads, ala The Godfather
  2. Taxidermist.com – Headless horses
  3. WebsiteDesigners.com – AEIOU credits
  4. Dogs.cm – Feral dogs from Cameroon
  5. Cats.cm – Feral cats from Cameroon
  6. OxygenTanks.com – Camel Full Flavor Unfiltered  Cigarettes
  7. FamilyStress.com – Adult Friend Finder subscription to wives and Ray Neu to daughters
  8. Depressants.com – Same as above
  9. 10 LLL.mobis – Pigeon shit
  10. VirusRemoval.net – The flu

(Kidding of course)

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

11 COMMENTS

  1. Rick did a great job putting together a good inventory and Rick and Howard did a great job bringing in qualified bidders.

    Sadly reserves were a bit high but that’s nothing new in the domain auction business.

    That has to be a way to have a better sell through rate but this formula of 300 domains, mostly overpriced, is not working.

  2. Funny 😀

    Actually, the one I didn’t get is the fuss over GroupBuying.com that had a reserve of $100 and a Press Release that mostly talked about Groupon.

    Of course noone bought that pigeon.

  3. Hi Eliot,

    Well, if you accepted the fruit basket, well that’s your business. I appreciate the comedy but do you really think that auction went well? Too many domains picked for subjective reasons by the auction house. What ever happened to what people want?

    PS Your humour is burgeoning…don’t worry about Shane…lol

  4. @ Em

    To be totally honest, I didn’t watch/follow the live auction. I’m pretty exhausted and didn’t really do any analysis of what sold and what didn’t… Will probably do that in the next couple days.

    I do think Shock.com was a good sale for both buyer and seller.

  5. Shock.com I’m shocked.com lol it sold that much

    Seriously what would you do with this. Web 2.0 branding name or a gossip site

    You can pick up a generic category product names that actually have type inn traffic for this price

    Way over hyped and paid on. its not as bad as possible.com or these dumb .co English names

    Pure speculation IMO.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Get Expiry Reports to Keep Sales Platforms Updated

1
For many years, I kept my portfolio at around 500 domain names. It was easy to manage those domain names on the sales platforms...

Confusion = Clicks = Confused

0
Domain investors loved earning PPC revenue from direct navigation traffic. It should be no surprise that many inquiries that stall or are confused are because...

Following $50k Sale, Surge.xyz Live

0
Swetha Yenugula recently reported the $50,000 sale of Surge.xyz. In her post about the sale, Swetha shared a screenshot of the Escrow.com closing statement,...

Video: Why Nick Huber Paid $400k for Somewhere.com

0
Nearly a year and a half ago, I wrote about the $400,000 acquisition of Somewhere.com, which was one of the largest one word .com...

Opt-In or Opt-Out for Atom.com Black Friday Sale

1
Atom.com is holding its Black Friday sale beginning on November 28th. The deep sale prices may be good for buyers, but they may not...