According to a report in Variety this morning and shared by some GoDaddy employees on Twitter, GoDaddy will be advertising again in the Super Bowl. I believe the Super Bowl is the most watched television show each year, and last year was the first year GoDaddy didn’t have a Super Bowl commercial since it began advertising during the game in 2005. Apparently, the company will use the commercial to advertise a new product, although no details about that product were shared in the Variety article.
GoDaddy really made a name for itself as a result of its regular advertising presence during the Super Bowl. The company had provocative advertising campaigns prominently featuring attractive women. The advertisements regularly received scrutiny, but they helped to make GoDaddy a well-known brand name. The publicly traded company now has a market cap of nearly $6 billion.
During the past few years, GoDaddy has done quite a bit to clean up its brand image. The company’s advertising focuses more on its product and service offerings, and it uses a different type of humor in its commercials. GoDaddy recently had an advertising campaign during the US Presidential debates and election. The 2017 Super Bowl commercial is currently being developed.
According to another article in Variety published this past June, “Fox Sports is seeking more than $5 million for a 30-second commercial in its 2017 broadcast of Super Bowl LI. The most recent article about GoDaddy did not say how much the company agreed to pay for its Super Bowl commercial.
The Super Bowl, featuring the New England Patriots (I hope), will be played on February 5, 2017 at NRG Stadium in Houston, Texas. If the company opts to debut its 2017 Super Bowl commercial prior to the game, I will share it here.
