G.O.A.T. Foods operates a number of confectionary and food-related brands on exceptional one word .com domain names. You can buy licorice via Licorice.com, you can buy chocolate via Chocolate.com, you can buy pretzels via Pretzels.com, and you can buy caramels via Caramels.com.
The company’s authoritative domain names are coupled with great branding, and they go beyond e-commerce websites. I have seen GOAT Foods’ branded vending machines at various points in my travels. The business model seems to be working for the company, as evidenced by its growth and development of new brands.
Last night, GOAT announced the forthcoming launch of Cookies.com. As you can imagine, Cookies.com will sell cookies:
Because Cookies.com is registered under Whois privacy, it is unclear if the domain name was acquired or is in the process of being acquired. It could also be some sort of licensing deal with the domain registrant. I do not know how GOAT operates.
With the launch of Cookies.com, the company operates ten brands. In fact, I just learned that GOAT Foods was possibly the buyer that paid $500,000 for Bagels.com earlier this year via Sedo. The Bagels.com domain name is registered under Whois privacy.
GOAT Foods is doing big things with great brand names, and the growth of its brands shows the company’s confidence in utilizing one word .com domain names for its consumer-facing brands.
Gotta love it when another boca raton, fl based company crushing it with great URL’s.. Boca/South florida has more domain investors than anywhere in the world and GOAT brands understand and leads the way with one word food names… They will be a great acquisition target for a huge food brand soon and with those URL assets, get a huge multiple on top of just normal ebitda numbers.. Congrats to the GOAT team..
#edad
So how many “domain investors” are in Boca?
Big Players or professionals at least solid 20+.. Rick, Mike(s), Monte, Ari, Colin, GOAT founder, slavic, matt, etc. etc.
I believe they recently acquired some top-tier one-word .com names through liquidation, including this one. I’d love to hear more about their origin story—I read somewhere that Kevin Ham was involved.
So chocolate.com changed hands again after a reported sale few years back?
Whois is private, so I don’t know if it changed hands or if there’s some other arrangement.
Cookies are really bad for you and one of the reasons why the US has descended into chronic disease and needless death. Wheat, harmful oils, sugar, the works. And no, no such thing as “moderation.”
Now since we’ve been utterly lied to, and the actual truth is often the exact opposite of the lies, actual goat cookies would be really positive and good for you. Ironically.
Nonetheless, clearly a nice super premium domain. And in the right hands, could be used for something healthy, food or not.
Pepperidge Farm remembers.
And speaking of those *utter lies*, btw, in case anyone doesn’t even know yet, real actual butter is actually good for you. Let’s see them market cookies without fake “vegetable” oil and with real butter.