Details Behind $1 Million+ Deal for Diversification.com

Paul Rubillo shared some details about a deal he struck for the Diversification.com domain name. When the deal concludes, it will be valued at more than $1 million. Paul shared that the buyer paid some cash and will be paying for the domain name via future payments and revenue share. In addition, Paul also retained some equity in the new business and could capitalize on future sale proceeds.

When sharing the news with me, Paul mentioned that it was a “Rick Schwartz-inspired deal.”

Paul commented on the sale of this domain name via LinkedIn:

The buyer of Diversification.com is a business called PortfolioPilot.com. It aims to leverage Diversification.com to enhance its offerings in the personalized financial advice space. The platform provides tools such as diversification scores and market analysis, catering to investors seeking to optimize their investment portfolios. The company reportedly has “$30B in Assets on Platform,” according to the press release announcing the domain name acquisition.

Because of the nature of this deal, it won’t be tracked on DNJournal or Namebio until the deal concludes at some point in the future. In the meantime, it’s a neat look at a deal structure that could benefit both the seller and buyer, who gets a great domain name and can pay for it while building the business.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

  1. Congratulations Paul.

    I love to see deals like this. We need more of them. On my personal inventory, I’m open. On names I am brokering, it all depends on my clients needs. I hope this works out great for Paul as some of Rick’s deals worked out for him.

    Fred.

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