I don’t use Google Shopping for much beyond the native price tracking tool. If there’s a product I want to buy but think it’s too expensive, I can have Google track the price and be notified if the price changes. Similarly, some websites – like Amazon – have a tool that identifies when a price is lower than it has been previously offered. I think this is helpful when I am shopping for something specific but am not in a hurry to buy it.
Atom.com CEO Darpan Munjal announced that something in that vein is coming soon to Atom, and I think it’s a fantastic idea.
We’ll start testing a new feature this week: “Track Price”
It may sound similar to shortlists, but there’s one powerful difference: buyers explicitly opt in to get notified when the price changes or is about to change on a domain.
Sellers get a warm list of interested buyers… pic.twitter.com/YzzLCAtFHa
— Darpan (@darpanmunjal) May 18, 2025
People who visit a domain name listed for sale and parked via Atom will be able to enter their email address and be notified when the price of the domain name changes. Whether the price goes up or down, Atom will notify the prospective buyer about pricing changes.
Not only will this allow Atom to keep these prospects updated, but it will also allow Atom to market to these customers which is currently only able to be done via banner retargeting. This is great – and it should allow for additional conversations with the buyer.
In addition, this feature will give data to Atom and to sellers who are going to be able to see how many people are interested enough in their domain names that they would provide their email address. This information can be used to close deals and also potentially learn that a domain name is priced too high.
There’s a lot of potential with this new feature, and I will be happy to see it roll out.
