The Umami.com domain name was in an expiry auction at GoDaddy last month. The winning bid for the auction was $100,000, as noted by Raymond. Because of the nature of GoDaddy expiry auctions, the winning bidder is not publicly known.
For whatever reason, the winning bidder did not pay for the domain name, nor did the runner up. In the case of a bidder default, I was under the impression that GoDaddy offered the domain name to under bidders sequentially until someone opted to purchase the domain name. Apparently, I was incorrect.
Umami.com is again in auction at GoDaddy Auctions. The auction concludes on Thursday afternoon. At the time of publication, the highest bid for Umami.com is $63,000.
Umami.com is an exceptional domain name, and it remains to be seen if this domain name is going to sell this time around.




Sounds like an insider job…. shilling
This time around, the highest bid was $125,700.