Yesterday, I thought I would try something a bit different. I did some outbound marketing to attempt to sell a .AI domain name I have listed for sale via Atom.com. In the pitch, the call to action was directing prospective buyers to the Atom landing page:
“You can visit [Redacted].ai to see the purchase price and payment options.”
Since I did not name the price in the email or ask the prospects to reply to me for the price, they would need to visit the landing page directly for the purchase information. I may lose a level of control over the prospect by not directing them to reply to me for details, but sending them to the Atom page will get them to understand it is a time limited opportunity and inform them of how to purchase the domain name.
By not asking for an email response, I am less likely to gauge interest in the domain name unless someone replies with questions or to negotiate. However, Atom’s “Strong Buyer Interest” feature is allowing me to see how much interest my email has generated for this domain name.
I can’t track specific prospects or see who clicked the links without email tracking tools, but I can see if buyers visit the domain name multiple times and how many buyers visit multiple times. I would also be able to see if any prospects track the price.
Previously, I had been sending GoDaddy checkout links to buyers, which does not allow me to track interest and return visits. The sale commission is lower with GoDaddy checkout links at 5%, but instead of waiting for a buyer to materialize on Atom, I figured I would do some outreach while .AI domain names continue to be popular.
Good strategy