Tom McCarthy has been one of the top domain brokers on the GoDaddy Domain Brokerage Service (DBS) team, with more than $75 million in brokered deals under his belt. I’ve worked with Tom on several sales negotiations, and I know he often represents vetted buyers whose budgets allow them to acquire valuable domain names.
According to a LinkedIn update (posted below), Tom is shifting from the DBS team to GoDaddy’s recently launched DomainNames.com marketplace.
With this shift, Tom will primarily focus on representing sellers through GoDaddy’s DomainNames.com marketplace, while the DBS team continues to handle inbound inquiries for domain names not listed for sale on GoDaddy. In select situations, such as with repeat clients, high-value buyers, or by request, Tom may still lend his expertise on the buyer side, particularly where his historical relationship or negotiation skillset adds value.
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While it may seem like a big change to shift from representing buyers to representing sellers, I think the move is natural. Educating prospective buyers must have played a key role in DBS negotiations, and Tom will be able to leverage that experience to help sellers position, price, and communicate the value of their domain names more effectively to prospective buyers.
Tom’s LinkedIn post announcing the change is below:
So if domain names are not listed on Go Daddy/Afternic the seller will be paying a 25% commission?
The buyer pays $99 DBS fee + 20% of the purchase price if the domain name is not listed for sale and they choose to use the DBS service to acquire a domain name.
The seller gets 100% of the agreed upon price.