There’s Always Time to Hit Your Goal

For the first few years of full-time domain investing, I set an annual revenue and profit goal for my business. I then broke this goal down into smaller monthly goals to give myself a target for each month. I hated this and stopped setting monthly profit goals for myself a while ago.

With a relatively small domain name portfolio, closing deals is never consistent. Large portfolio holders can usually model out how many sales they will hit each month, but that’s not something I can do with any consistency. As a result, setting monthly income goals was a recipe for disaster for me. It would either cause me to rest easy or try too hard to hit a number that was of no consequence.

Many investors do set goals, though. They want to try to hit certain numbers – be it sales, revenue, or gross profits. These may be monthly, quarterly, or annual goals.

In the domain name space, there is always time to meet a goal no matter what day of the month or year it is. You could be having a shitty month or quarter, but a nice deal hits on the last day and all is good.

A domain investor named Homi Wong illustrated this by sharing a $10k sale he reportedly made via Dan.com over the weekend.

Completed this transaction during last weekend😍

Thanks Dan @Undeveloped for it’s great services👍

There is always chance to accomplish your goat when your month is NOT over💪

Hope every one still can have more sales in Oct 🙏🙏🙏 pic.twitter.com/ySqQWaDSAT

— Homi Wong 🔥 (@HomiWong) October 30, 2023

Personally, I hate setting financial goals for myself. I don’t want to make reckless decisions to hit a meaningless vanity number. Things have always worked out over time. You never can tell when the next deal will hit. It’s one of the things that makes domain investing exciting.