Fred Mercaldo is a longtime domain name investor, developer, and broker primarily known for working with geographic .com domain names. Fred has led development and sales efforts for numerous geographic domain names that have become brands. In fact, I first came to know Fred when he was operating Scottsdale.com.
Fred’s company is called Geocentric Media, but he is considering a rebrand because his business has expanded beyond geodomain names. As noted in a lengthy post on LinkedIn, Fred is considering rebranding his company’s name to Omni World Media. He asked for feedback about this potential rebrand.
I like Fred’s Geocentric brand name, but I see his point about it being most specific to geodomain names despite expanding beyond that. With that being said, it’s “geocentric” whereby geo is the central theme but not exclusively, so it still works as far as I am concerned. I almost feel like Omni World is too broad of a brand name. Maybe that’s good.
Have a look at Fred’s LinkedIn post, and if you have an opinion one way or another, feel free to share your insights here or there.
Testing comments,
Thanks for the coverage Elliot. I was fortunate enough to hear from 50+ industry associates, friends, domain brokers and developers yesterday….on a Sunday afternoon! Between LinkedIn comments but mostly DM, texts, emails and phone calls, 99% overwhelmingly loved the proposed upgrade.
Funny….I was repricing some of my inventory owned names and came across OmniWorldMedia.com. I forgot I owned it!
But thought “This may be good for me.” As I’ve evolved from just City and Regional names to one word high value domains, I have been thinking for quite some time that Geocentric was too limiting. I was surprised and happy to get the response I received on a Sunday afternoon…..and grateful. Many of your regular readers included! Thanks again E.
How about Fred World Media ?😄😁
fwm.com
Glad I can help …just send my consulting fees..