I learned about a 6 figure domain name sale that hasn’t yet been reported. A hard seltzer company branded as Sandbagger has acquired its brand match Sandbagger.com domain name for $100,000 USD. The domain name was purchased via Afternic. This domain name sale was shared with me by an industry colleague I have known for many years who wishes to remain anonymous.
Sandbagger is an Ontario, Canada based company, and it is operating on the Sandbagger.ca ccTLD domain name. From what I can tell, it appears the company is operating a website on both Sandbagger.com and Sandbagger.ca. I am unfamiliar with this brand, but perhaps that is going to change following this domain name acquisition.
On its Facebook page, the company is promoting SandbaggerHardSeltzer.ca, so both the brand matching .ca and .com domain names are improvements on that. Having the brand matching domain names will allow Sandbagger to expand beyond just hard seltzer if that is in the cards.
According to NameBio, the Sandbagger.com domain name previously changed hands in 2008 for $6,100 via NameJet. I don’t believe it changed hands since that acquisition.
While a $100k domain name sale is not groundbreaking, I do think selling this particular domain name for $100,000 is a pretty nice feat. Sandbagger is a known term with a somewhat negative connotation. DotDB shows only 19 domain extensions registered with the matching “Sandbagger” term.
I added the Sandbagger.com sale to the Embrace.com list of recent one word .com domain name sales for reference purposes. When added by DNJournal and NameBio, it will be listed in the top 10 domain name sales of 2024 YTD, but I suspect it will end up closer to the middle of the list once the year concludes.
Thank you Elliott for the sales article. Thank you to your industry colleague for sharing with you .
Yes, a nice sale . . . but Rich Schwartz would have gotten at least $250,000 for it. Jus’ sayin’ ๐