I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and entrepreneurs. Over the weekend, Nick shared some advice about domain names:
If you’re looking for an available domain to start a business, you’re doing it wrong.
You need to buy a premium domain and drop a little coin.
People build big companies behind pretty crappy web domains and it holds them back in a major way.
If you’re confident go buy a $2-10k…
— Nick Huber (@sweatystartup) September 23, 2023
While the “premium” term is highly subjective for domain names, particularly given the numbers he shares, I think he is offering good advice. Either start with a good domain name or upgrade when the business has enough profits to enable the acquisition.
I’ve written extensively about why I think .com domain names are the best bet for a business. On Embrace.com, I offered additional thoughts on the benefits of upgrading to a .com domain name. I think Nick is encouraging founders to open their wallet early for a meaningful domain name in lieu of registering whatever name is available that could work.
Truly “premium” domain names generally cost considerably more than $10k, but startups should invest in a better domain name as early as possibly to jump start their business.
Any one of my premium domains can be used to duplicate what you have on your e-commerce site….easy peasy
Simply stated
No asset of any business is more powerful than your brand which can be so easily and continously shared with qualified customers by an endless unpaid sales force of satisfied customers driving qualified visitors to your business for Free 24 x 7