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LLLL.com Seller on Afternic Shares YoY Analysis

Afternic highlighted a year-over-year domain name sales analysis shared by one of its sellers. What makes this analysis particularly compelling is the scale and focus of the seller’s portfolio. The seller reportedly has more than 20,000 four-letter .com domain names (LLLL.com) listed for sale at Afternic, and the portfolio consists exclusively of this single domain name category.

Most domain investors I know hold more diversified domain name portfolios. They may own some LLLL.com domain names, but those are typically mixed in with one-word .coms, two-word domain names, brandable domain names, and/or domain names in non-.com extensions. That kind of diversification can make it difficult to isolate performance trends for a specific domain name class like LLLL.coms.

In this case, the seller’s specific focus gives us a cleaner analysis. Because the investor’s sales portfolio contains only LLLL.coms, the year-over-year data provides a good look at how this specific asset class performs in terms of sell-through rate (STR), pricing, and demand when listed for sale at Afternic.

For investors interested in LLLL.com domain names, this type of data may be of particular value. It can help set realistic expectations around STR, pricing, acquisition costs, and the long term viability of holding a portfolio of this type of domain name. Notably, although the seller reported its overall acquisition cost, it is unclear how long it took to assemble the portfolio. That is important because renewal costs will continue to add up.

Kudos to this seller for sharing this data.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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