I Would Love to Go Back in Time

NameBio does a very good job of tracking down and reporting domain name auction results. Domain investors aren’t the only people who use NameBio to find domain sales data. Domain brokers and domain name buyers use NameBio to get intelligence on domain names they want to buy.

Once a year in a domain name sale negotiation, a counterparty mentions the purchase price I paid to buy a domain name. I guess the prospect may think it’s a way to get a lower price and/or justify their low offer. This tactic works as well as someone mentioning that they’re a student looking to buy a domain name for a school project.

For one thing, had they or others been involved in the auction years ago, the price likely would have been higher. Just because I paid $150 doesn’t mean that’s where I would have tapped out. In addition, the value of many types of domain names has increased over the years.

Beyond that, the business of domain investing has a fairly low sell through rate. For every 100 domain names I buy at auction, I might sell 3 of them a year. That’s a lot of investment capital in inventory, and I need to maximize the return on each domain name I buy.

Domain names are unique assets, and once someone buys it, they can price it how they wish. Buyers should feel fortunate the owner didn’t build a business on the domain name and that it is available for sale.

When someone mentions the price I paid or makes another comment about how domain names were much cheaper back in the day, I usually reply with a quip about building a time machine or going back in time. I sure would love to have access to a time machine and buy a bunch of domain names that previously sold for great deals.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Get Expiry Reports to Keep Sales Platforms Updated

4
For many years, I kept my portfolio at around 500 domain names. It was easy to manage those domain names on the sales platforms...

Confusion = Clicks = Confused

0
Domain investors loved earning PPC revenue from direct navigation traffic. It should be no surprise that many inquiries that stall or are confused are because...

Following $50k Sale, Surge.xyz Live

0
Swetha Yenugula recently reported the $50,000 sale of Surge.xyz. In her post about the sale, Swetha shared a screenshot of the Escrow.com closing statement,...

Video: Why Nick Huber Paid $400k for Somewhere.com

0
Nearly a year and a half ago, I wrote about the $400,000 acquisition of Somewhere.com, which was one of the largest one word .com...

Opt-In or Opt-Out for Atom.com Black Friday Sale

1
Atom.com is holding its Black Friday sale beginning on November 28th. The deep sale prices may be good for buyers, but they may not...