When you submit a domain name for sale on Atom.com, it allows you to enter your desired price or click the “Get Price” button for a price suggestion. When a domain name is approved as a Premium listing, Atom will provide an approved price, with bracketing that allows sellers to adjust the price. Seeing a big number can feel good and make you think you are sitting on a huge opportunity. Sellers should not blindly trust that number.
Here’s an example of why you shouldn’t entirely rely on Atom’s pricing suggestion for the asking price. I submitted a .AI domain name I recently acquired, and the Atom “AI Value” is $35,500. This seems great considering I acquired the name for less than $250. However, I can see the same keyword .com domain name is listed for sale for less than $20,000.
I know some buyers are happy to have a .AI domain name for their startup. I would find it hard to believe a business would choose to pay 1.5x to acquire a .AI domain name than the matching .com domain name. It’s obviously possible, but I would imagine highly unlikely.
In the event Atom approves my domain name as a Premium listing at the price it believes the domain name is worth, it would be very likely the domain name will sit unsold. I would be very happy to sell my domain name for what Atom thinks it is worth, but it is difficult to believe a buyer who understands the value of a domain name wouldn’t do price shopping and see the .com is available for less than the .Ai. Super unlikely, IMO.
A high suggested price can hurt the chance of selling a domain name. If you price a domain name too high, it may sit for a long time. I don’t have “make offer” as a default on my Atom listings, so interested buyers may simply walk when they see a high price. I use Atom’s approved price as a starting point. It’s good to see how alternative domain names are priced, especially when selling a non .com domain name where the matching .com is also available for sale.
Don’t trust Anybody when comes to domain appraisal..