In 2018, SmartCompany published an article about a company called Bux that shut down after raising a substantial amount of funding. According to the article and corroborated by a Crunchbase profile, Bux had raised $65 million in funding before shutting down. Bux was a mobile bill paying platform, and it operated on the Bux.com domain name.
When it comes to a valuable generic domain name like Bux.com, a corporate shut down doesn’t mean the end of life for the domain name. Another company called BUX appears to have acquired the Bux.com domain name. Jamie Zoch tweeted about it this morning:
Neobroker Bux has acquired https://t.co/D4UX8T9h6T in a domain name upgrade from GetBux․com.
— Jamie Zoch (@DotWeekly) May 3, 2022
According to its website now found on BUX.com, “BUX is Europe’s fastest growing neobroker.” Prior to acquiring BUX.com, the company had been using the off-brand GetBux.com domain name for its website.
It is a bit unclear when the domain name was acquired, but I can see it transferred registrars from Moniker to Webcentral Group Limited dba Melbourne IT in October of 2021. Around the time of the transfer, the registrant name in the Whois record was “REDACTED FOR PRIVACY,” as is now common for many domain names. The Whois record is presently REDACTED FOR PRIVACY. I can see the country changed from AU to NL November of 2021, according to the Whois History tool at DomainTools.
Upgrading from GetBUX.com to BUX.com was a smart move. It’s a great marketing upgrade and should also be better from a security perspective as well. I can’t speculate about what BUX paid to acquire BUX.com, but I will inquire.
In the meantime, BUX.com has been added to the list of domain name upgrades maintained on Embrace.com.
Update: I reached out to BUX to see if the company would provide the price of the domain name and share why the company decided to acquire BUX.com. A BUX spokesperson shared the following with me:
How much was it sold for?
As I shared, a representative from the company told me “With regards to the acquisition price, we prefer to keep this confidential.”