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Be Honest in a Negotiation

Andrew Allemann covered the Rams.com UDRP decision that went in favor of the domain registrant. The Los Angeles Rams NFL football team tried to get the domain name via UDRP, and they lost the decision. The domain name was successfully defended by attorney John Berryhill.

There was one aspect of the decision that caught my attention. The panel paid attention to the discussion about a $2 million offer that was reportedly made to buy the domain name. The panel did some background checking to confirm that the offer could be plausible, sharing that the prospective buyer apparently represents some companies with “Rams” in their brand names. Had the seller been untruthful about an offer, who knows how the panel may have ruled.

When I am negotiating a deal, I don’t make things up. If I don’t have an offer, I won’t tell the counterparty that I received a much higher offer in the past. I won’t tell a perspective buyer that a domain name gets a ton of type-in traffic if that is not the case.

When negotiating deals, I think it is important to be honest. I sell domain names based on their own merits rather than made up things that could eventually be proven to be untrue. For instance, I wouldn’t want to tell someone a domain name gets tons of traffic, and when they buy it and turn the nameservers, they see it gets just a trickle. I doubt that type of “fib” is legally actionable, but I wouldn’t want someone to think I was dishonest in my dealings with them.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

8 COMMENTS

  1. “The domain name was successfully defended by attorney John Berryhill.”

    They could have hired John

    If theRams.com had hired John Berryhill, then maybe they will get the Rams.com?

  2. The Walmart family owns the LA Rams.

    CORRECT – never make up nonsense when negotiating. It can come back where a decent buyer gets upset with all the nonsense and goes elsewhere.

    Another Walmart daughter (Penner) owns the Denver Broncos and they operate at DenverBroncos.com.
    The Broncos.com domain claims to be a website for ALL teams names Bronco – good god – but it works 🙂

    The Walmart family also owns the Colorado Avalance Denver Nuggets and other Colorado sports franchises which televise and stream those events on the Altitude.TV website.

    Altitude.com is owned by someone else and to date it appears as if those Walmarts have not tried to usurp the domain thru UDRP or court proceedings.

    Curious if John Berryhill contacted the LA Rams first with an invitation to negptiate before the UDRP was filed

  3. Yes, lying is especially evil and wrong. It is especially, explicitly and ominously called out by God at the end of the Bible (Revelation 22:15).

    The Devil himself is called a liar and the father of it. The Devil and demons are real, don’t kid yourself otherwise.

    We live in a world full of endless lying, on brilliant display at the highest levels of society 24/7. People think there will never be consequences and they can just keep laughing all the way to the bank and over the blood soaked bodies and ashes of everyone they murder and oppress with it, but there will be, some sooner, some later. When the consequences do not appear to be immediate, people are emboldened but are deluded in their emboldenment. (Ecclesiastes 8:11)

    On a related and far less important note, but one I just want to mention, people mistakenly think the game of poker is about lying and that lying is somehow okay in it. That is completely false, and believing an integral part of the game known as “bluffing” is the same as lying is simply a distorted misconception about what lying actually is. I used to play a great deal of online poker, and I loved to bluff when it seemed the best strategy, but I would never lie and never did. If you are a poker player and you like to lie in poker, know that makes you trash and change your ways, you are no poker player. PS: and yes, poker is not a sin, not *intrinsically*.

  4. One domain owner with a large portfolio used to drive me crazy. We never sold any of his domains. I was his account manager so every offer filtered through me. I would get him on the phone, present the offer and the immediate response was always, tell them we have turned down a larger offer in the past. The portfolio was full of very unique domains. The kind that rarely get any traffic let alone offers.

  5. I reckon this thing about being honest is pure psyop. The biggest players in the world are NOT honest – they are lying cheating immoral dirty criminal scumbags. With articles like this they are teaching YOU to be honest ( and naive) and thus easier to take advantage of. Having said that, I AM honest and have a clear conscience about that. That’s just me. But just be aware how your mind is being programmed. I steer clear of such people and know that the only way to get a fair deal with them is to NOT deal with them. Period.

    My experience is this (and dare I say it, this is a very accurate rule): the more money someone has, the more you have to watch out for them, they’ll rob you blind at the first opportunity without any remorse or conscience.

    • Did you read my comment? Christ is real, not an “imaginary friend.” He both rose from the dead and is coming back to judge the world. God’s way and instruction is both “shrewd as serpents” and “innocent as doves,” not just the “innocent as doves” part. There have been issues with “the deeds of darkness” in the industry, and I sometimes give Elliot a little bit of a hard time here myself, but I also doubt he’s personally “pure psyop.” And none of us is pure and without defect or flaw, though of course certainly some are worse than others and some are especially bad.

    • I have to agree. I know people in the Industry that impersonate other companies when they make an offer.
      They try to find all negative meanings to make the name look worse than it is. Some people will list your domain name in their newsletter (with out you knowing), so it looks like it’s their name. Those are some of the big players in the Industry with a lot of money. Some brokers also low ball you or try to trade for a name that is worth a lot less.

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