I’ve been fortunate to acquire some good domain names at very good prices because I had significant knowledge of the topic. The result of buying good names at great prices was helpful when I was able to sell them for market prices.
I didn’t spend time becoming an expert in a niche topic to buy and sell domain names. Most of the time, I became an expert due to life experiences, and that gave me a better understanding of specific domain names that came up for sale or that I targeted in the aftermarket.
Afternic highlighted a post on X from someone who mentioned a love of hotel domain names. Having a good understanding of what type of domain name is coveted by a specific type of buyer – and understanding what that buyer will generally pay for those domain names – is a key attribute.
By focusing on a specific subject or industry, patterns start to appear. You begin to notice which words are used and how they are used. You are able to see how companies name themselves, what types of terms they avoid, and what kind of branding feels natural for businesses in that space. This makes it easier to spot strong domain name opportunities and avoid weak ones. It can also help you know how much to pay with average sale prices, STR, and hold times taken into consideration.
I think some domain investors spend time building knowledge about specific niches where domain names may sell for more money, and others stick to areas they already know. I think each option works, and each person needs to decide whether to spend the time and effort learning about a niche and its domain names since that takes quite a bit of time.
Becoming an expert on a specific industry and the domain name tendencies related to that niche can help investors understand that market. This can lead to better purchase and sale decisions. It can also help that person uncover domain names that others will miss.
