I appreciate that GoDaddy now shows how many searches are made by its customers for specific domain names that have relatively high search volume. This isn’t simply the case for domain names that are for sale. GoDaddy is also showing the number of searches within its Domain Broker Service call to action box within the search stream.
With this information, we are able to compare the number of searches between extensions. I thought about this while searching for the price of Luminous.ai, which is listed for sale via GoDaddy. My company owns Luminous.com and was curious about the asking price for the .ai domain name.
According to GoDaddy, Luminous.com was searched 867 times in the last year at GoDaddy. In comparison, Luminous.ai was searched 156 times in the last year. The .ai had about 18% of the search volume as the .com domain name. In my opinion, that is a relatively high ratio. By comparison, Luminous.net had 34 searches and Luminous.me had 11 searches in the last year.
I wanted to see how this compared to a domain name search term that probably had less of an AI-focus. SelfCare.com, another domain name my company owns, was searched 572 times on GoDaddy last year. In comparison, SelfCare.ai was searched 48 times in the past year. The .ai had about 8.4% of the searches as the .com.
I would imagine that TLDs that would align well with AI related companies will have a higher search ratio than those terms that do not. Someone would have to do quite a bit of research to figure that out, although just about everything has some sort of AI-related spin these days.
Given the .AI domain name sales that have transacted publicly, perhaps it should not be a surprise that the search ratio is so high for .AI domain names compared to .com.
I suspect many of those .ai searches are domain investors looking for available names to invest in.