AI Prompts That Helped Me Sell a Domain Name

I don’t do a ton of outbound marketing to sell my domain names. Not only can outbound be a bit disheartening, but it’s also generally not the best way to get top dollar for domain names. Obviously, I prefer to negotiate with prospects who have expressed an interest in my domain names.

That being said, I used Grok and ChatGPT to help me sell a descriptive domain name a couple of weeks ago, and I wanted to share the prompts that I used to find buyers, contact information, and to craft an email.

I own [DomainName].com, and I want to sell it. Compile a list of potential buyers for this domain name with their contact information, and I will send an email to them to try and sell it. Create a short email to help me sell this domain name.

I didn’t love the sale email, so I wrote a second prompt to try and get a better result:

“Write a short email to sell the [DomainName].com domain name.”

I still wasn’t satisfied with the email, so I wrote one final prompt to get a more effective email:

“Re-do this. [DomainName].com would be great for a [X] focusing on [X] and [X].”

Even with this prompting, I made a few changes to the email I sent to make it more concise and add a time sensitive call to action. I feel like the domain name should sell itself, so there isn’t a whole lot about how the domain name can be used but there is a call to action and note about its limited availability.

In addition to small modifications to the email, I also added an Afternic checkout link. Using this link would allow the buyer to pay immediately and show other prospective buyers that it was a limited, first come-first serve opportunity.

The business that ended up buying my domain name was the most obvious buyer. They operate on an alternative extension, and I assumed my domain name would be beneficial to them before I sent any emails.

Notably, I received one additional response to my email, and it was from a company I probably would not have included in my outreach had I created the outbound list myself. Grok provided a suggestion with an email address for a company in a complementary line of business. The CEO of the company replied to me and said he would discuss the domain name with his team. Based on the response from the most obvious buyer, I didn’t end up following up with him.

In total, I emailed 15 prospective buyers. I am sure I could have emailed more prospects if I wanted, but in general, my strong preference is to keep the outreach minimal and to the more obvious prospective buyers.