Advertising industry publication Advertising Age weighed in on the impact of the proposed gTLDs today. Although I would have thought an article about the creative possibilities of new gTLDs would have been more appropriate for Ad Age to cover, they focused on the costs associated with gTLDs – both in terms of applying for a gTLD and the cost of brand protection.
While their advice about research is smart, surmising that an up and coming energy drink company would could use a new gTLD (.powerdrink is their example) is pretty far fetched. Â I can’t imagine a new brand spending $150k+ to apply for a gTLD such as this – not including costs of managing their registry.
I think there are still a lot of questions to be answered before gTLDs are approved, and Ad Age is correct in advising that their readers look into the implications of new gTLDs. Â For readers of my blog, I will be posting an interview with Antony Van Couvering in the next few days, which should provide some good insight into new gTLDs.
