Yellow.com Acquired by Blockchain Company

The Yellow.com domain name is changing hands to a blockchain investment entity which appears to be called Yellow Corporation. The transaction price and terms of the deal were private, so unfortunately, this sale will not likely be reported in DNJournal or NameBio. I reached out to the registrant of Yellow.com, and I did not receive a response to my query about the domain name and sale price. From what I can see, the company appears to be associated with Alexis Sirkia and Stefan King.

Yellow.com was sold by Internet Real Estate Ltd. (IRE), the domain investment company founded by Andrew Rosener. I have been tracking the domain name, and when I saw the new website launch, I was able to get Andrew to confirm that his company sold the domain name. Andrew’s Media Options domain brokerage firm brokered the sale of the domain name. Chris Zuiker brokered the deal on behalf of the seller.

From what I can see using DomainTools’ Whois History tool, Yellow.com appears to have changed hands a few times in the last few years. In 2015, it looks like the domain name was owned by Marchex. In early 2016, the domain name Whois information was protected by a privacy proxy service. In September of 2017, privacy was removed, and the domain name changed hands to an Internet entrepreneur from Massachusetts. The Whois information went private shortly after that, and it emerged from Whois privacy in March of 2018 where Andrew’s company was the registrant. The Whois information went private again in late May, which is when I suspect the domain name was sold to the current registrant.

There are quite a few companies with “Yellow” in their branding, including more than one entity in the crypto/blockchain space. Having the Yellow.com domain name should be helpful for the company when it comes to recall, authority, and email.

I have been tracking color .com domain name sales, and it is unfortunate that the price for Yellow.com will probably remain private. I looked through my email records, and I do not see it listed for sale in the Media Options newsletter, so I wouldn’t even guess the sale price for the domain name. If I hear back from the registrant with any information about the domain name or sale price, I will update the article or publish another article.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

  1. Yellow.com is a great name, with many possible uses, no doubt.
    That said, majority of money behind all those crypto or blockchain-related pseudo-companies is dirty money … it’s money coming from fraud …
    Who are the fools here? All those people who accept anything cryptocurrencies or blockchain in exchange of real money or any goods with a tangible, intrinsic value.
    IMHO current crypto-currencies are massive pump-and-dump scams, while blockchain is not a revolutionary technology as some people think.
    Fools’ money … and fools will learn again the hard way soon … 🙂

    • um wait so ur saying that there scams even if a do a living gaining money on beachhead blockchain and other crypto-currencies?

  2. I cannot compete with a great .com like that but I do own red.ca which is pretty decent for a Canadian domain.

    Yellow.ca is owned by the Yellow Pages in Canada and is worth a royal mint. Extrapolate that into a .com and you can predict yellow.com is worth a small fortune.

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