I noticed a number of Rolex related domain names up for auction at NameJet today and several have bids. If you are contemplating a bid on any of these names, I want to share a story which will hopefully dissuade you from backordering one or more names.
When I first started buying and selling domain names, I saw a number of trademark terms for sale on Ebay that looked like they had bids and were selling. I thought it would be a great idea to hand register some product domain names related to famous brands to sell to licensed retailers or possibly the company. Mind you, this was around 2003-04, so the concept of selling exact trademark .com names had already been tried and I was late to the “party.”
Long story short, I hand registered a couple of Rolex related domain names. Shortly after the fact, I received an email from the general counsel of Rolex asking or demanding that I turn over the Rolex domain names. Fortunately, I was too scared to ask for any compensation since that likely would have ended badly, and I gave the domain names to the company immediately since there was no doubt that the names infringed on the brand.
The moral of this share is that Rolex seems to vigorously protect its brand, and you might want to think twice before bidding $59+ on a Rolex related domain name. It could get you a UDRP, but it could also land you a lawsuit, depending on the mood of the company and its lawyers.