
Another high value LLL.com domain name has become the subject of a UDRP proceeding. A UDRP was filed at the World Intellectual Property Organization for the ALO.com domain name. This is WIPO Case D2017-0650. Earlier this week, a UDRP was filed against another three letter .com domain name, ATC.com.
ALO.com is registered under Whois privacy. As a result, I am unable to see who owns the domain name. ALO.com was created in October of 1995, making the domain name more than 20 years old.
The complainant in the UDRP is listed as Color Image Apparel, Inc. I had to do a Google search to see why the company believes it should be given the rights to the ALO.com domain name. According to a news article I read, it looks like the complainant owns a company called Alo Yoga, which uses the exact match AloYoga.com domain name for its website. Obviously getting ALO.com via UDRP would be far less expensive than buying the domain name, considering the high value (DomainIQ says the name is worth $120,000).
One thing I noticed on the ALO.com landing page



I saw an interesting UDRP filing I want to share with you. A UDRP was filed at the World Intellectual Property Organization involving Fenwicks.com. The case is 