BlackFriday.com is arguably the most successful website created and managed by domain investor Kevin Ham’s Reinvent, Inc. The website offers information about “Black Friday” deals as well as coupons and special offers for over 1,000 retail stores.
As the weather gets colder and the holiday season approaches, the folks at BlackFriday.com ramp things up in anticipation of “Black Friday,” the famous shopping day that occurs on the Friday after Thanksgiving. From what I understand, it’s highly  competitive  to get top search engine rankings for Black Friday and shopping related keywords, and driving traffic is critical, especially for a seasonal website.
It looks like things have been going well for Reinvent, and the BlackFriday.com iPhone app is currently rated #1 in the chart for Top Free iPhone Lifestyle Apps, and in the top 20 in free apps throughout the entire apps store on iTunes. Although they aren’t making money from downloads, I assume they are earning revenue when people make purchases based off of suggestions from the app.
In addition to its success in the iTunes store, it appears that BlackFriday.com is also doing well in Google. The website currently ranks #1 for the exact match “Black Friday” search term.
I reached out to Kevin Ham for comment on his team’s successes, and as usual, he was modest about his company’s accomplishments so far. “We are humbled and pleased with how things are going,” Kevin told me.
Congrats to the team at Reinvent on this success. It’s another example of an exact match domain name becoming a brand with solid search rankings.
Hi Eliot
Do you think a seasonsal site for Christmas gifts can be as successful as BlackFriday.com?
Of course…
It also depends how you define success, since I have no idea how much revenue the site is earning 🙂
Ohad … We are about to find out.
(re-built, re-launched, and presently sitting in #2 slot on Google)
John (Left of the Dot & Christmas.com)
Excellent John I will defintely check it out
Very diverse and interesting staff at Reinvent. 🙂 🙂 🙂
Like.
Great post, Elliot. Kevin, might be modest, but I’m not 🙂 A big congrats to the entire Reinvent team! They’re some of the brightest and best in our industry.
I thought Frank Schilling owned blackfriday.com…paid $60k for it if I remember? Did I miss a sale?
I believe you are referring to BlackFridaySales.com, which is owned by Frank’s company.
Its good to see blackfriday growing.
Thanks Elliot for sharing.
ClickFriday.com will be the new Black Friday.